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Jan 27, 2026Company News

Why I Built a Designer Network (Not Another Job Board)

Carl Wheatley · Founder, X2Talent

After six years recruiting product designers at Meta across Instagram, WhatsApp, Messenger, and Facebook I learned something crucial: the best design talent isn't actively browsing job boards.

They're building products. Leading teams. Solving hard problems.

And when they are ready to move, they want one thing: someone who actually understands design.

That's the gap I'm filling with X2Talent.

From Designer to Design Recruiter

I didn't start in recruiting. I was a founding and product designer first. I've sat in the Figma files, fought for user research budgets, and pitched design visions to skeptical stakeholders.

That designer-turned-recruiter perspective? It's my unfair advantage.

Before Meta, I worked at BCG Digital Ventures and various startups, building design teams from scratch. I learned how to hire for 0-to-1 thinking, scrappy execution, and that rare breed of designer who can thrive in ambiguity.

Then came Meta, where I scaled design teams across some of the world's most-used products. Different stage, different challenges but the same core truth: great design hiring requires actually understanding design.

I don't just match keywords on a resume. I understand the craft. I know what "end-to-end product thinking" actually means. I can spot the difference between someone who ships pixels and someone who ships impact.

What X2Talent Actually Is

X2Talent isn't a job board where you upload your portfolio and pray.

It's a curated network for product designer from IC to leadership.

Here's how it works:

You join the network (takes 2 minutes). I personally review your background. When I'm hiring for roles you'd be perfect for, I reach out directly. No spam. No mass emails. Just relevant opportunities.

The roles I typically hire for:

Product Designer, Founding Designer, Product Design Manager, Product Design Director

Think of it as having a former designer in your corner who happens to have spent a decade building design teams from early-stage startups to Meta.

Join the Network

If you're a product designer looking for your next role or just want to stay in the loop on vetted opportunities — join here.

And if you know talented designers who should be in this network, please share this with them.

For founders and hiring managers: if you're building a design team and want a partner who actually gets design, let's talk.


I'm a former Product Designer turned Talent Partner and Founder of X2Talent. Over the past 10+ years, I've built design teams at Meta, BCG Digital Ventures, and early-stage startups. Find me on LinkedIn and at X2Talent.com